Start the Year With New Linens Up to 50% Off From These January White Sales

It's the best sale event you've never heard of.

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January 13, 2021

Ever heard of a white sale? Me either. But apparently tons of retailers have a “white sale” every January on linens. If that seems like a pretty random sales holiday, it’s because it is. Back in 1878, department store owner John Wanamaker had a surplus of bed sheets in his inventory. So, he slashed prices in the hopes that it would draw customers inside his store during a slow shopping period. Why did he call it a white sale? Because the only sheets he had were white.

These days, retailers still put on white sales in January, but it’s way more than white sheets. It’s an entire bed and bath event with major deals on bedding, towels, shower curtains, mattress toppers and more. We’ve rounded up the best online white sales to shop this month. Check out our top picks below and start the new year off with fresh, crisp linens.

Bed Bath & Beyond

If any brand was made for a white sale, it’s Bed Bath & Beyond, and the homeware retailer goes big in January. Save up to 50 percent on sheets and blankets, 30 percent on bath accessories and 20 percent on comforter sets. Plus, save up to 50 percent on clearance bed, bath and more during the Winter Clearance Sale. This is a great chance to splurge on luxury items without actually splurging. This chic tasseled bath mat is under $10 and right now you can score super-plush, spa-like towels for under $2.50 each! If you need a new throw for the bed, do not sleep on this woven blanket at 75 percent off. The twin size would be perfect for a couch throw, too.

Crate & Barrel

Now through Jan. 18, you can save 30 percent on bedding and bath items (plus free shipping!) at Crate & Barrel. And there are some premium cozy items to snag, from linen sheets to soft waffle-weave towels and blankets.


Never heard of Frontgate? The brand’s luxe resort collection has earned thousands of five-star reviews. Wirecutter voted their Resort Bath Towel the best towel. Ever. Score one on sale and see for yourself. Now through January 18, get two resort towels for just $49 plus free monogramming. There are tons of linens on winter clearance, too.

The Home Depot

The Home Depot probably isn't the first place you'd think to shop for linens, but the home improvement retailer actually has a huge assortment of name brand bedding, towels and more. Right now, you can save up to 30 percent on select bedding and bath linens and there are some seriously stylish buys. We spotted this faux fur comforter set for just $80!

West Elm

West Elm is currently throwing a huge textiles event with 20 percent off bedding and bath. There's even adorable baby bedding and bath on sale. If you’re trying to be more eco-conscious with your wallet this year, there are so many sustainable options on sale — from organic cotton to fair trade-certified linen.

Pottery Barn

PB is starting the new year with 20 percent off bedding and bath plus free shipping on any order over $99. Just use code "RENEW" at checkout. There are so many great neutrals to stock up on, from this super-soft waffle blanket to this organic cotton bath mat.


Pottery Barn Kids and Pottery Barn Baby aren’t having a bed and bath sale, but they're both offering an extra 30 percent off clearance and free shipping with code "COZY." However, over at PBTeen, there are tons of deals to shop, from bedding up to 50 percent off to bath up to 30 percent off. Plus, take an extra 50 percent off select clearance and get free shipping on any order with code "NEWYEAR." I love snagging sheets and bedding at PBTeen vs. Pottery Barn because PBTeen is always cheaper. And if you didn't know, PBTeen has sheets in both full and queen.

Nordstrom Rack

Now through January 17, take an extra 25 percent off bedding and bath clearance during the Happy Home Sale. If you've been eyeing silk pillowcases, now is your chance to score big time. Nordstrom Rack has BLISSY Mulberry silk pillowcases (in several colors) for nearly half off right now!

The Company Store

Now through January 17, save up 25 percent off sheets, blankets and more at The Company Store with code "T21BEDDING." Plus, get free shipping on any order over $50. This is a great time to stock up on what I call "smart basics" such as The Company Store's line of wrinkle-free bedding.

More Sales to Shop Now

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