Start the Year With New Linens Up to 50% Off From These January White Sales

Ever heard of a white sale? Me either. But apparently tons of retailers have a “white sale” every January on linens. If that seems like a pretty random sales holiday, it’s because it is. Back in 1878, department store owner John Wanamaker had a surplus of bed sheets in his inventory. So, he slashed prices in the hopes that it would draw customers inside his store during a slow shopping period. Why did he call it a white sale? Because the only sheets he had were white.

These days, retailers still put on white sales in January, but it’s way more than white sheets. It’s an entire bed and bath event with major deals on bedding, towels, shower curtains, mattress toppers and more. We’ve rounded up the best online white sales to shop this month. Check out our top picks below and start the new year off with fresh, crisp linens.

Save at Bed Bath & Beyond

If any brand was made for a white sale, it’s Bed Bath & Beyond. And the homeware retailer goes big in January. From now until Jan. 16, you can save 20 percent off sheets, pillows, blankets, mattress toppers, mattress protectors, bath towels, bath rugs and down comforters. It’s an insanely large sale and a great chance to splurge on some luxury items without breaking the bank. We love these oversized Turkish bath sheets. They make your bathroom feel like a fancy spa, and they’re the best to wrap up in post-shower, especially during the winter.

Save at Crate & Barrel

Now through Jan. 20, you can save 20 percent off bedding and bath items at Crate & Barrel. And there is some seriously chic bedding to snag. One of 2020’s style trends is maximalism, and you can go big and bold with these duvets and quilts on sale.

Save at Crate & Kids

And if your kiddos need new linens, the same sale is going on over at Crate & Kids until Jan. 20 with 20 percent off bedding and bath items. We’re obsessed with this 70s-inspired crib blanket. Retro arches will be a big trend in design in the next couple of years, and the playful styles are perfect for a kid’s room.

Save at Frontgate

Not to be outdone, you can save up to 40 percent off bed and bath items at Frontgate from now until Jan. 14. Never heard of the retailer? The brand’s luxe resort collection has earned thousands of five-star reviews. And Wirecutter voted their Resort Bath Towel the best towel. Ever. Score one on sale and see for yourself.

Save at The Home Depot

The Home Depot probably isn't the first place you'd think to shop for linens, but the home improvement retailer actually has a huge assortment of bedding, towels and more. Now through Jan. 26, save up to 50 percent off select bedding and bath linens like these 100-percent cotton flannel sheets.

Save at West Elm

West Elm is currently promoting 25 percent off all bedding online. The sale is only listed as “limited time” on the website, so we called West Elm’s customer service and a representative confirmed that the sale ends Jan. 26. If you’re trying to be more eco-conscious with your wallet, there are so many soft, sustainable options for bedding — from organic cotton quilts to this fair trade-certified linen duvet.