Plant-able Promotions!

Companies bury their best ideas in the ground with seed-embedded tags you can plant.

bouquet and necker.jpg

Chandon necker

Chandon's Flower Power promotion offers bubbles now and blooms later.

Photo by: Image courtesy of Chandon

Image courtesy of Chandon

Chandon's Flower Power promotion offers bubbles now and blooms later.

Chandon, California-based makers of award-winning sparkling wines, have more than bubbles on the brain. This spring, bottles at select retailers across the country will be wearing some very nature-loving necklaces as a part of their Flower Power promotion. Plantable "neckers" are made of biodegradable paper embedded with wildflower seeds that consumers can plant, cover with soil, water and watch their flowers grow. 

Seed paper advertisements are definitely a growth industry. Last year, Molson Canadian used biodegradable seed coasters embedded with Black Spruce tree seeds to promote their Red Leaf Project, which improved 100 parks across Canada. And last fall the folks at Fiat ran magazine seed paper advertisements to promote their all-terrain vehicle, the Palio Adventure. 

“We wanted to do something playful and fun to welcome spring, and flowers and bubbly are the perfect pair,” said Morgan Robbat, brand director of Chandon. “From a colorful cocktail ingredient to blooms in a garden, flowers are the essence of spring and Chandon’s Flower Power campaign celebrates that.”

Of course, Chandon hasn't planted all its floral notes in the ground. Their Rosé has fruity flavors that pair perfectly with the light, bright ingredients in this cool cocktail.


chandon rosebud

Chandon Rosé, rose water and fresh strawberries put lots of pink in this drink.

Chandon Rosé, rose water and fresh strawberries put lots of pink in this drink.

Chandon Rosebud

  • 3 ounces Chandon Rosé
  • 4 raspberries
  • 1/3 ounce fresh lemon juice
  • 3/4 ounce gin
  • 1/4 ounce simple syrup
  • 2 dashes rose water

Shake fresh lemon juice, gin, simple syrup and rose water over ice. Pour into glass and top with 3 ounces Chandon Rosé. Garnish with raspberries.

Next Up

Chrysanthemum Seeds

Discover what you need to know for growing mums from seed.

Grow One-Pot Salsa

All you need is one container to grow the ingredients for a delicious roasted salsa.

Yarrow Seeds

Try your hand at growing yarrow from seed.

How to Grow a Cocktail Garden

"The Drunken Botanist" shares secrets for a garden full of cocktail-ready ingredients.

How to Germinate Flower and Vegetable Seeds in Paper Towels

Tackle seed starting with confidence using these seed germination tips.

Coneflower Echinacea Seeds

Learn how to grow coneflower seeds, including tips on saving seeds from plants.

Why You Should Sow Wildflower Seeds This Winter

Sowing wildflower seeds while there's snow on the ground lets nature do the work.

Save Money on Your Veggies: Grow From Seed

Build up your veggie-growing skills: Besides the flavor, you'll love the economics.

A Cherry Blossom Dessert Recipe

D.C.'s famous festival puts cherries on top of everyone's minds.

Veggies You Can Start From Seed and Veggies You Can’t

Nearly any plant can be started from a seed, but in vegetable gardening starting from seeds may not be the best plan.

Go Shopping

Spruce up your outdoor space with products handpicked by HGTV editors.


Follow Us Everywhere

Join the party! Don't miss HGTV in your favorite social media feeds.