What Does Amazon Prime Day Mean for Whole Foods Shoppers?
For this editor, it means maintaining my Whole Foods habit without spending my "whole paycheck."
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For the past few weeks, a suite of familiar friendly faces at my local Whole Foods have slipped a bright blue flyer about connecting my Amazon Prime membership into my reusable grocery bags (pro tip: get yourself some Chico bags and never forget to BYO again), and for those past few weeks, I’ve ignored said flyer. But now that all I seem to hear about is Amazon Prime Day, I’m wondering: What will be different at Whole Foods this year on Prime Day, and should I dig that blue flyer out of the recycling?
If you’re not an avid Whole Foods shopper like me (seriously, it’s less than a mile from my house, it’s a problem), then maybe you missed that the popular organic and natural foods grocer was bought by Amazon a little more than a year ago. And this year will be the first time that Whole Foods has been bundled into the massive mid-year shopping event known as Prime Day, where Amazon Prime members get discounts online and, now (for U.S. members), in-store at Whole Foods. (Not a member? You can sign up here.)
What does this have to do with HGTV? Well, if you have a kitchen, you have some food in it, so you’re shopping somewhere. And Whole Foods isn’t just food, it’s also health and wellness items (ahhhh-romatherapy), books, wine (we know you love wine!), flowers, and even the occasional article of clothing (yes, I’ve been that girl trying on an organic knit dress over my jeans in the vitamin aisle). So, it’s more of a lifestyle store than just a grocery store.
Back to Prime Day. Amazon announced last week that this year, Prime Day is actually a day and a half, from 3 p.m. EST on Monday, July 16, through end of day July 17. At Whole Foods, it starts a tad earlier. Amazon even more recently announced that starting July 11 (tomorrow), Prime members get $10 to spend on Amazon during Prime Day when they spend $10 in-store at Whole Foods. Also, starting Friday, July 14, Prime Rewards Visa cardmembers get 10% back on purchases up to $400 during the event. (But the last thing I need is another credit card, so this extra bit of savings will be lost on me.)
On a regular day at Whole Foods, Prime members get 10% off eligible items which are identified on shelves. To make it all work, you need to first have the Whole Foods app and then connect it to your Amazon account, which gets you a QR code you scan at checkout. During Prime Day, 50% more products will be discount eligible. With the nagging knowledge that I’m currently paying more for my kombucha than is required, I took myself to the grocery last night to complete the circle of: app + Prime = savings.
Basically? I should’ve done this weeks ago. There are plenty of items available for savings across the store, though I noticed more in produce and beauty and wellness than in, say, pets and paper goods. Overall, I saved $.49 on a less than $8 bill, so that’s something. (A note for all you Three Wishes, aka cheap-but-decent wine, lovers: Prime savings are not available on alcohol.) In part, the new layer of Prime discounts at Whole Foods is obviously meant to diminish the impression of Whole Foods as “Whole Paycheck,” a too-pricey luxury only for elitists. I personally haven't felt this way exactly, as a visit to a good natural foods store is like entertainment, something I give myself instead of going to the movies or out to eat, but I fully admit that it’s far more expensive for many things than your average grocery. Now, on Prime Day and any day, I can plan to save a little of that paycheck.
A related note: I cannot indulge in these services as I live in a smaller market (and, as I said, live right next to Whole Foods, so it would be lazy anyway), but if you’re in a number of larger cities, Whole Foods offers free two-hour delivery service via Prime Now, and there are special deals for first-timers during Prime Day. Also, if you’re into the grocery delivery thing, AmazonFresh, a service that starts with a Prime membership plus $15 a month, offers same-day (even within the hour) or next-day delivery for groceries in many of those larger markets as well.
Something to think about while you’re lying on your couch watching HGTV and wondering what’s for dinner.