Target Launches 3 New Brands With Gen Z in Mind

Sorry, Millennials; it's all about Gen Z.

May 25, 2018

Your favorite big box store is at it again. Starting next month, Target is launching three new, exclusive brands geared toward teens and young adults (AKA the next generation of Target Freaks). By using extensive guest research, Target says they created these brands to offer the authenticity, creativity and Insta-worthy style this generation craves.

Target's first electronics-owned brand, Heyday, will launch in June. Heyday was designed to showcase the power of tech when it comes to style. You'll find fun phone cases, headphones, speakers and more. And don't think you'll need to empty your pockets for these techcessories. Most pieces are under $20, and everything is less than $60.

Photo by: John Stephens for Target

John Stephens for Target

John Stephens for Target
Chuck O'Grady for Target

Photo By: John Stephens for Target

Photo By: Chuck O'Grady for Target

For Target-loving ladies, a new, trendy apparel line is headed to stores in August. Wild Fable will offer clothing, along with accessories and shoes, meant to mix and match to create the perfect look. And Target continues to stay loyal to those of us on a budget. Everything in the collection is less than $40 each!

For guys experimenting with their personal style, Original Use will be your new go-to apparel line come August. This street style-inspired brand will help guys refine their look through cool athleisure, trendy daywear and accessories. Like Wild Fable, OU will stay in the $10 to $40 price range.

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