A Window Wonderland: Peek Into Decked-Out Holiday Shop Windows Around NYC

Take a virtual tour of the city's most incredible holiday window displays.

New York City is truly a window wonderland during December with a seasonal spirit that's contagious and festive. It's truly a season of variety, from interactive to dramatic to innovative, the Big Apple during the holidays never disappoints. Each retailer is able to tell their own story through creative visuals, technical expertise and lots of interactive experiences.

Our first stop is Macy's Herald Square.

Santa's Got Mail at Macy's Herald Square

Photo by: Nancy Fire

Nancy Fire

Santa can never have enough fan mail, according to Macy's Herald Square holiday windows.

Pinball Wizard at Macy's Herald Square

Photo by: Nancy Fire

Nancy Fire

I watched magic happen when I played this giant, interactive pinball machine with dancing bears and light-up elves.

Holy Holograms at Macy's Herald Square

Holograms happen right before your eyes when owls turn into reindeer.

Nice-o-Meter at Macy's Herald Square

Photo by: Nancy Fire

Nancy Fire

Are you naughty or nice this holiday season?

Enchanted Forest at Lord & Taylor (Fifth Avenue)

Photo by: Nancy Fire

Nancy Fire

Giddy geese dance through the snow at Lord & Taylor.

Nocturnal Lights at Lord & Taylor (Fifth Avenue)

More holograms and night creatures fill the windows at Lord & Taylor's Enchanted Forest.

Love, Peace, Joy at Barneys

Celebrated artists partnered with Barneys to create inventive windows interpreting Love, Peace and Joy themes for the holidays.

Destination Extraordinary at Bergdorf Goodman (Fifth Avenue)

Celebrating 125 years on Fifth Avenue, Bergdorf Goodman's holiday windows are filled with lush locales, unexpected landscapes and green gardens in earthy hues. These are by far the most elaborate and fashion-forward windows of the season.

Next Up

36 Easy Ways to Store All of Your Holiday Decor

Start out the new year with a hassle-free holiday breakdown.

9 Christmas Gifts You Can Put in a Mason Jar

Need a last-minute gift or the perfect way to present a gift card? These easy gifts in Mason jars should do the trick!

Gingerbread House Gift Boxes: A Jolly Way to Wrap Kids' Gifts

Upcycle cardboard boxes into fun and festive packages kids will love.

How to Decorate a Christmas Tree: 20 Inspiring Ideas

Dress (your Christmas tree) to impress.

How to Set Up a Gorgeous Buffet Table for Your Holiday Party

Make serving effortless at your next holiday party with a buffet table. Create your own with these tips and tricks.

A Rainbow of Colorful Christmas Trees So Much Better Than the Real Thing

Bored with the traditional green Christmas tree? Embrace the rainbow with these colorful artificial alternatives.

How to Make a Holiday Window Box

Bring colorful touches of Christmas to your windows with clever window box planter upgrades.

How to Make a Snowflake Curtain

Deck the windows with strands of snowflakes. They're inexpensive, easy to make and add the perfect dose of seasonal flair to even the smallest windows.

Dress Up Windows With Tree Cuttings and Ornaments

Designer Dan Faires dresses up exterior windows for the holidays with bundled tree cuttings and all-natural, easy-to-make ornaments.

How to Make a Cardboard Holiday Fireplace

Save those TV boxes from Black Friday and turn them into a charming fireplace for Christmas.

Meet the Team

Get to know the talented writers and editors of HGTV's show and design blog. 

Go Behind the Blog

From the Archives

Take a look back at our past posts, from entertaining and design trends to up-and-coming HGTV shows.  

Read All Our Past Posts

Go Shopping

Refresh your home with stylish products handpicked by HGTV editors.


Watch Live TV

Don't miss your favorite shows.

Live Stream HGTV Now

Follow Us Everywhere

Join the party! Don't miss HGTV in your favorite social media feeds.