Online Flash-Sale Shopping for Your Home

Have an Internet connection and an hour? Get the living room of your dreams! HGTV Magazine shopped nine flash sale sites and created this space from scratch.


Photo by: David A. Land

David A. Land

By: Kathleen Renda

Of all the ways to shop for home furnishings online, it's hard to beat the range, reach, and pulse-pounding fun of a flash sale. But you have to be quick! These wildly popular e-commerce shops bring together thousands of stylish, curated bargains, available for only a short time before they're replaced by another round of time-sensitive deals. The best part: They make it super-easy to create a collected-over-time look without spending days, weeks, or even years hunting and gathering. Take this living room, which was ordered completely online-in just 60 minutes-from nine flash sale sites. For shopping info, find the coresponding numbers in the picture to the products below.

Art and Mirrors
1., $149
2., $180
3., $149
4., $105
5., $129

Curtain Panels
6., $25 for a set of 2

7. (From left), $34 and $33
8. (From left), $39 and $49

9., $295 each

10., $80

11., $195 each

Coffee Table
12., $419

13., $450

14., $999

Side Table
15., $138

16., $69



Photo by: David A. Land

David A. Land

Bookshelf Accessories
17., $28 for a mixed set of 2 frames
18., $56
19., $55
20., $69 for a mixed set of 3 candlesticks
21., $17
22., $50 for a mixed set of 3 "book" boxes
23., $30
24., $80
25., $62.50

How Flash Sales Work
Sites offer value-priced items for a limited time (you gain access by giving them your email). Once the hourglass runs out-or items sell out-they're gone. That's the basic model, but every site varies. Some run sales for 24 hours, some 10 days; some offer wares you can buy anytime; some bring back items they've sold in the past. Shipping rates and return policies also differ. Delivery can cost from zilch to $200-plus, and some sites don't allow returns.

What They Sell
Most sites hold new sales daily-expect anywhere from one to 10, or even more, with anything you'd ever need for your home (furniture, rugs, wallpaper, lamps, towels, fresh-cut Christmas trees). Most sites sell new merchandise only, but some mix in vintage finds and antiques. Prices can swing from $5 for a salad plate to $4,500 for a chinoiserie-style bookshelf. Styles, like traditional, modern, and country, for starters, are far-ranging too.

Why They're Worth It
The big draw for flash sale sites is the curating: Like the ultimate personal shopper, they gather the choicest, coolest, chicest stuff and corral it into categories. Click on a site and you'll find products organized under headers like Preppy Office, Coastal Ease, or Cozy Countryside. Zero in on a style and you can pull together a personality-rich room in minutes-without it looking like it all came from a single store or brand.

produced by Nissa Botthoff

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