Is Cwtch the New Hygge?

The Danes brought us hygge, and now the Welsh bring us cwtch. Meet the hottest new design and lifestyle trend you've never heard of.

164851250

164851250

Children drinking cups of tea by fire

Photo by: Moretti/Viant

Moretti/Viant

Just when we we think we’re getting the hang of the Danes' take on creating a cozy lifestyle in your home, hygge, there’s a new player on the scene: cwtch.

Cwtch, which rhymes with “butch,” is a Welsh word that loosely means to cuddle. Much like hygge, cwtch has inspired a warm, comfy approach to design and entertaining that’s hard to resist. It’s all about a magical, warm state of mind that taps into our emotions and desires to create a truly welcoming home.

Intrigued? If you’re ready to get some cwtch in your life, keep reading.

Soft Textures

Transitional Master Bedroom With Black Canopy Bed

Transitional Master Bedroom With Black Canopy Bed

A modern black canopy bed grounds this all-white space with a lofted ceiling. The faux fur throw, snakeskin printed pillows and a textured area rug bring tactile warmth and dimension. Symmetrical bedside vignettes look clean, classic and sophisticated.

Photo by: Regan Wood Photography

Regan Wood Photography

Think wool, cashmere or faux fur blankets and throws. Even a warm pair of socks will do. The idea is to choose items that are soft and comforting.

A Roaring Fire

Neutral Coastal Living Room With Fireplace

Neutral Coastal Living Room With Fireplace

On either side of the fireplace, built-in shelves become the perfect home for a collection of ocean-inspired artwork, photos and a planter. The light colored wood matches that of the mantel and the sofas to create a unified look.

Photo by: Photographer: Jeri Koegel

Photographer: Jeri Koegel

The warmth from a fire on a cold night will always evoke those same cozy feelings we all love to experience. Even the crackling noise the fire makes as it burns can feel soothing for some of us.

Candles

Distressed Mirror in Rustic Entryway

Distressed Mirror in Rustic Entryway

Amazing architectural details and great bones call to be enhanced with rich industrial finds mixed with eclectic, modern touches.

Photo by: Michael Moeller

Michael Moeller

If you don’t have a fireplace, consider burning some candles instead. Choose scents that you love with fresh, inspiring smells (bergamot, vetiver and mint are all good choices). 

Light Dimmers

High-End Wall Switch in Red Living Room

High-End Wall Switch in Red Living Room

Add a touch of high-tech style to your living room with high-end switches in modern finishes. This two-way switch has an integrated dimmer that automatically adjusts the lighting with a simple touch.

Add dimmers to your light switches, so you can turn down the lights to set the mood. If you can’t install dimmers, choose softer light bulbs for your lamps.

Inspiring Messages

Master Bathroom With a Personal Touch

Master Bathroom With a Personal Touch

The Batson's favorite quote has been etched in sheet metal and hangs as an art piece in their master bathroom for them to meditate on everyday, as seen on HGTV's Fixer Upper. (detail)

From: Fixer Upper

Photo by: Sarah Wilson / Getty Images

Sarah Wilson / Getty Images

Cwtch is all about feeling safe and secure at home. So choose some quotes that speak to you, and frame them as art. Keep them in spots where you can easily see them, and take advantage of the daily inspiration they offer.

Bake Your Own Bread

Irish Soda Bread

Irish Soda Bread

Irish Soda Bread Recipe

Photo by: Sam Henderson

Sam Henderson

Bake some bread, and let the delicious scent waft throughout your home. The smell of freshly baked cookies also does the trick, and you can enjoy eating them with your friends and family. Create traditions with your loved ones and share experiences that bring you closer together.

Display Photos

Country Foyer With Pew Bench

Country Foyer With Pew Bench

In this pretty foyer, a reclaimed antique church pew feels fun and even a touch modern with a black-and-white striped pillow and a row of black-and-white family photos.

Photo by: Alyssa Rosenheck

Alyssa Rosenheck

Display photos of your loved ones to help create a warm and safe space in your home. Rather than putting them up on shelves where you can’t see them, consider displaying them in spots where you’re sure to see them every day.

Start a Monthly Dinner Party

Toast to the Summer Games

Toast to the Summer Games

Photo by: ©iStockphoto.com/shironosov

©iStockphoto.com/shironosov

Why not start a monthly tradition where you invite all of your friends over on the second Saturday of each month? Make it a potluck, and have everyone bring their favorite comfort food. Creating regular touch points like this with your friends will keep you all connected. You can even add couch cuddle time at the end of the dinner if you want to get real cwtchy.

Keep Reading

Next Up

HGTV Magazine: October 2011

Online content from the October 2011 issue of HGTV Magazine .

15 Gallery Walls From HGTV Fans You'll Want to Copy Immediately

Take a glimpse inside the homes of HGTV fans who shared photos of their gallery wall designs on Instagram.

10 Lessons From a 'Young House Love' Kitchen Reno

Even seasoned home improvers can learn new tricks! Take it from Young House Love’s John and Sherry Petersik, who aced this major makeover. HGTV Magazine takes you inside.

The 3 Principles of Interior Design

Account for function, mood and personality in any decorating project with these pointers.

Top Tips for Turning Your Home Into a Well-Tailored Abode

Looking for home design that's more timeless than trendy? See how LA-based designer Amy Elbaum uses well-tailored furniture pieces and accessories to create classic home styles.

What Your Personal Style Says About Your Decorating Habits

The two might have a lot more in common than it seems.

Mega Kitchen Style on a Mini Budget

A keen eye and creative planning helped this Seattle homeowner keep reno costs way down. HGTV Magazine takes you inside.

Incorporating Ironwork Around Your Home

Old ironwork can make a great architectural statement in your home. Julia Hamilton from Southern Living magazine shares some interesting ways to repurpose these beautiful pieces into wall art and more.

On TV

Living Big Sky

6:30am | 5:30c

Living Big Sky

7:30am | 6:30c

Flea Market Flip

8:30am | 7:30c

Flea Market Flip

9:30am | 8:30c

Home Town

10am | 9c

Home Town

11am | 10c

Fixer Upper

12pm | 11c

Desert Flippers

1:30pm | 12:30c

Desert Flippers

2:30pm | 1:30c

Desert Flippers

3:30pm | 2:30c

Flip or Flop

4:30pm | 3:30c

Flip or Flop

5:30pm | 4:30c

Flip or Flop

6:30pm | 5:30c

Flip or Flop

7:30pm | 6:30c
On Tonight
On Tonight

Flip or Flop

8pm | 7c

Risky Builders

8:30pm | 7:30c

Flip or Flop

9:30pm | 8:30c

House Hunters

10pm | 9c

House Hunters

11pm | 10c

House Hunters

11:30pm | 10:30c

Flip or Flop

12am | 11c

Flip or Flop

12:30am | 11:30c

House Hunters

1am | 12c

House Hunters

2:30am | 1:30c

Risky Builders

3:30am | 2:30c

Follow Us Everywhere

Join the party! Don't miss HGTV in your favorite social media feeds.