Fashionable Redesign

Episode HANTT-107H

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Sarah Dale, a former punk rocker, has been the very proud owner of local fashion store ?Pull My Daisy? since she purchased the former thrift store ten years ago. Loving the area where she lives and works, Sarah operates her store with a community first mentality. All of the clothing sold at ?Pull My Daisy? comes from local Los Angeles designers. The local community vibe is so strong that Sarah's old dog, Bingo, became a local area mascot. With the economy being tight, Sarah has done her best to create a welcoming and marketable space but has had limited success. Only recently, she's merged with fellow retailer Caprice Grey's ?Grey Accessories? to increase revenue Antonio wants to channel the art deco 20's vibe with a twist of punk rock. After painting the ceiling a flat black and the walls a tint of grey, Antonio lines both walls with eight-foot tall, white, palm tree cut outs, creating an impressive layering, domino effect with the silhouettes. A custom service desk with plentiful display shelving is built to fit the center of the space and is stocked with a brand new point of sale machine, which is a serious upgrade from their calculator and moneybox. Inspired by some of his dad's famous work, Antonio visits a mannequin gallery to have custom vintage mannequins made for the space. Antonio calls in couture fashion designer, Bao Tranchi, to dress the mannequins and stylize the merchandise for the window displays. Really adding to the 'Wow!' factor, Antonio covers the entire back wall in an impressive, 20's style, black and white graphic featuring a female face, which he repeats all across the storefront windows. A real dog lover at heart, Antonio continues his dedication to Bingo with a full shrine at the front of the custom desk that greets you when you enter the store. The vintage photo booth that already existed in the store was given a face-lift and Antonio added a picture of Bingo as the background in the photo booth so any visitor to the store can have their picture taken with Bingo.

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