Sponsor content courtesy of MOO
By Jeannie Matteucci
Lots of energy and a creative mind help 23-year-old Micaela Hoo get things done. The self-described "Jill of all trades" is a blogger, graphic designer and photographer who lives in the San Francisco Bay Area with her mom, her dad and a German shorthaired pointer dog named Aubrey. But nearly three years ago when serious allergy and skin issues were getting in her way, she decided to use her can-do spirit to find a solution.
After a visit to a nutritionist, she started to revamp her diet and skin care regimen. Ideas from natural beauty blogs led her mom, Dawn Marie Hoo, to make her own skin care products out of their home kitchen. When Micaela's skin responded well, they realized others might also benefit from the pure, plant-based ingredients. After a year of recipe developing, the pair settled on a formula they were proud of and launched a Kickstarter campaign in April 2016 to raise money for organic certification and their first production run. A great response led to the official launch of Drifter Organics a few months later, in July.
Micaela, who passionately believes in holistic living and loves bright colors and all things vintage, enjoys her role as the co-founder of this growing line of natural skin care products. Because of her sensitive skin, she uses only certified organic products and wants to give her customers the security of knowing what’s inside each jar of body butter or lip balm. All of the Drifter Organics body butters contain shea butter; some also have cacao butter. These thick butters are a great base because they deeply penetrate, making them ideal for people like Micaela who have perpetually dry skin. The line's assorted body butters also contain carrier oils and essential oils such as lavender and carrot seed; the lip balm is created using the base of the body butters minus the essential oils.
This mom-and-daughter duo creates the products right out of their certified organic home kitchen. They do everything from creating the formulas and filling sterilized glass jars with each specific formulation to labeling and shipping. Creating the line's catchy tagline, "Nature looks good on you," and the visual identity came easy to Micaela. "I've had a blog since I was 14 and have been branding myself this whole time. Every aspect of the design is something I would be drawn to and want to pick up. I am my target customer!" Micaela wanted their brand to be fun and whimsical but not too over-the-top childish. The goal was to bridge the gap between the girly look and the organic with something more natural and healthy in muted tones. "We want people to see you don't have to exchange style for being healthy and holistic."
As a graphic designer and photographer, Micaela feels her flair for the offbeat and whimsical fits well with MOO's aesthetic. "MOO's beautifully designed, colorful website makes the design process on my end all the more enjoyable. The design process is very visual, with photographs of the different papers available, examples of finished products and detailed specs of each product. Those who don't already have a complete design can work from a template. The templates are all very clean and contemporary."
Micaela, who previously designed business cards for her blog with MOO and loved the quality of the product, now uses the company for business cards, postcards and the stickers used on the Drifter Organics shipping boxes. "One thing that sets MOO apart from any other printing business I've tried is they have something called ‘printfinity,’ which means you can print a different design on every business card, postcard, flyer or sticker in a pack. This encourages me to experiment with as many designs as my brain can create."
With their products being sold online and stocked in select retailers across the country, Micaela says she and her mom hope to keep doing what they're doing, but on a grander scale. They just recently started offering hand-drawn art prints of medicinal flowers and more for the home. "This is just so much fun! It's like an extension of my personality, and it gives my mom and me a 'business baby' that allows us to work together."
For more information, and to buy Drifter Organics products, visit https://drifterorganics.com/.