2 Brokers Seek To Put A Positive Spin On Difficult Aspects Of Their Listings

Episode HSNY-707H

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  • July 18, 2013

    11:30 AM e/p

A family with an expanding brood reaches out to agent GieFaan Kim to help them sell their charming East Village apartment ASAP! With a rare 900 sq. ft. terrace as a feature, finding a buyer should be a piece of cake. But to get potential buyers to see past the scaffolding covering the apartment's outdoor space is a hurdle. Richard Steinberg needs to quickly sell a repeat client's gorgeous, but imperfectly located, 4 bed, 4 bath on the UES. But negative feedback about the home's proximity to a busy subway stop throws a wrench in the works.