Selling Off Into Retirement
Karen and John Cacheiro are ready to retire in style, so the game is on to sell their house.
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Filed under: Home Staging, Living Rooms, Dining Rooms, Kitchens, Master Bedrooms, Remodeling, Furniture
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Golfers Karen and John Cacheiro are ready to retire in style, but first they need to sell their two-bedroom, two bath townhouse. The Designed to Sell team intends to help them do just that. Armed with $2,000 and invaluable expertise, everyone is ready to dig in and get started.
First on the scene is real estate expert Shannon Freeman, who is anything but impressed with the Cacheiros' place, noting that, "this couple isn't even in the game." Nearly every inch of the place is dated and uninviting. And she barely even noticed the fireplace in the living/dining area. Fireplaces are No. 4 on the top-10 list of what buyers want, she says, so they need to take full advantage of its value.
She finishes her assessment by insisting that the Cacheiros pick up the pace — and fast — in order to fashion the lavish retirement they dream of.
Designer Lisa LaPorta agrees with Freeman and takes it a step further by devising a plan to get this house in top-selling form in short order.
The focus areas will be the kitchen, living/dining area and the master bedroom.
Step 1: Dance past the decades. A fresh feel will lead to wider appeal, which means more offers.
Step 2: Bank on the features. Give the home's selling points more power so they can do their job.
Step 3: Watch it grow. Use lighting and furniture placement to show off the valuable square footage.
The usual work crew of contractor Jim Collins and carpenter Brad Haviland (along with LaPorta and the homeowners) enthusiastically tackle the challenge, starting with handcrafting built-in shelves to accent the fireplace. Take a look at how it all turned out.
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