Seeking Top Profits
A California couple enlists experts to help them get maximum profits from their home sale.
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Lynda and Chris Doyle are ready to uproot — they love their neighborhood, but the hour-and a-half commute to work is a drag. Helping them prepare their digs for a top sale is the Designed to Sell team.
Real estate expert Donna Freeman begins her assessment with a look at the house exterior, noting that it could use some fine-tuning. The awning is dilapidated, the square bush looks out of date, and the front door is in shabby shape. The interior is not much better, she says. The overall look is too "hygienic," making it appear cold and uninviting.
Designer Lisa LaPorta is next on the scene to provide a three-step plan for whipping this house into shape — and fast. She wants to focus the group's efforts on sprucing up the curb appeal, living room and dining room.
Step 1: Tear it out. Remove unattractive elements that will turn buyers away.
Step 2: Break it down. Pare down cluttered areas that might get in the way of a sale.
Step 3: Build it up. Create features that are designed to boost visual interest in the home.
Carpenters Steve Hanneman and Brooks Utley sign on to help put LaPorta's changes into effect.
A plain house in San Francisco gets art-deco details and tropical landscaping to bring a South Beach Miami feel to the home.