Plant-able Promotions!

Companies bury their best ideas in the ground with seed-embedded tags you can plant.

Chandon necker

Chandon necker

Chandon's Flower Power promotion offers bubbles now and blooms later.

Photo by: Image courtesy of Chandon

Image courtesy of Chandon

Chandon's Flower Power promotion offers bubbles now and blooms later.

Chandon, California-based makers of award-winning sparkling wines, have more than bubbles on the brain. This spring, bottles at select retailers across the country will be wearing some very nature-loving necklaces as a part of their Flower Power promotion. Plantable "neckers" are made of biodegradable paper embedded with wildflower seeds that consumers can plant, cover with soil, water and watch their flowers grow. 

Seed paper advertisements are definitely a growth industry. Last year, Molson Canadian used biodegradable seed coasters embedded with Black Spruce tree seeds to promote their Red Leaf Project, which improved 100 parks across Canada. And last fall the folks at Fiat ran magazine seed paper advertisements to promote their all-terrain vehicle, the Palio Adventure. 

“We wanted to do something playful and fun to welcome spring, and flowers and bubbly are the perfect pair,” said Morgan Robbat, brand director of Chandon. “From a colorful cocktail ingredient to blooms in a garden, flowers are the essence of spring and Chandon’s Flower Power campaign celebrates that.”

Of course, Chandon hasn't planted all its floral notes in the ground. Their Rosé has fruity flavors that pair perfectly with the light, bright ingredients in this cool cocktail.

chandon rosebud

chandon rosebud

Chandon Rosé, rose water and fresh strawberries put lots of pink in this drink.

Chandon Rosé, rose water and fresh strawberries put lots of pink in this drink.

Chandon Rosebud

  • 3 ounces Chandon Rosé
  • 4 raspberries
  • 1/3 ounce fresh lemon juice
  • 3/4 ounce gin
  • 1/4 ounce simple syrup
  • 2 dashes rose water

Shake fresh lemon juice, gin, simple syrup and rose water over ice. Pour into glass and top with 3 ounces Chandon Rosé. Garnish with raspberries.

Keep Reading

Next Up

Beet Cocktail Recipe

Ever thought of combining beets, goat cheese and vodka? Try a unique flavor pairing with this cocktail recipe from Asheville restaurant Posana.

How to Grow a Cocktail Garden

"The Drunken Botanist" shares secrets for a garden full of cocktail-ready ingredients.

Garden-Fresh Cocktail Recipes

Quench your thirst with punches, pops and other beverages made with ingredients from your garden.

A Fennel-Based Cocktail Recipe

This garden-fresh take on the classic rickey cocktail can be made in single servings or in bulk for a spirited punch.

Garden to Cocktail: Cilantro Mojitos

These three mojito recipes are for the cilantro-lovers. 

Grilled Peach Old Fashioned Recipe

Put a seasonal spin on this classic cocktail with the addition of peaches.

Rose Colored Glass: Try a Rose Petal Cocktail

Blooms and booze come together in this dreamy concoction.

Lavender Gin Collins

Put those fragrant flowering herbs to work in a cool cocktail.

Pineapple Mojito Recipe

Drink in the tropical flavors of pineapple and coconut and your fresh garden mint in this flavor-packed cocktail.