Plant-able Promotions!

Companies bury their best ideas in the ground with seed-embedded tags you can plant.

Chandon necker

Chandon necker

Chandon's Flower Power promotion offers bubbles now and blooms later.

Photo by: Image courtesy of Chandon

Image courtesy of Chandon

Chandon's Flower Power promotion offers bubbles now and blooms later.

Chandon, California-based makers of award-winning sparkling wines, have more than bubbles on the brain. This spring, bottles at select retailers across the country will be wearing some very nature-loving necklaces as a part of their Flower Power promotion. Plantable "neckers" are made of biodegradable paper embedded with wildflower seeds that consumers can plant, cover with soil, water and watch their flowers grow. 

Seed paper advertisements are definitely a growth industry. Last year, Molson Canadian used biodegradable seed coasters embedded with Black Spruce tree seeds to promote their Red Leaf Project, which improved 100 parks across Canada. And last fall the folks at Fiat ran magazine seed paper advertisements to promote their all-terrain vehicle, the Palio Adventure. 

“We wanted to do something playful and fun to welcome spring, and flowers and bubbly are the perfect pair,” said Morgan Robbat, brand director of Chandon. “From a colorful cocktail ingredient to blooms in a garden, flowers are the essence of spring and Chandon’s Flower Power campaign celebrates that.”

Of course, Chandon hasn't planted all its floral notes in the ground. Their Rosé has fruity flavors that pair perfectly with the light, bright ingredients in this cool cocktail.

chandon rosebud

chandon rosebud

Chandon Rosé, rose water and fresh strawberries put lots of pink in this drink.

Chandon Rosé, rose water and fresh strawberries put lots of pink in this drink.

Chandon Rosebud

  • 3 ounces Chandon Rosé
  • 4 raspberries
  • 1/3 ounce fresh lemon juice
  • 3/4 ounce gin
  • 1/4 ounce simple syrup
  • 2 dashes rose water

Shake fresh lemon juice, gin, simple syrup and rose water over ice. Pour into glass and top with 3 ounces Chandon Rosé. Garnish with raspberries.

Keep Reading

Next Up

Garden Plants and Flowers

Learn how to discover which plants underscore and help define a specific garden design style.

When to Plant Garden Mums

Want your garden mums to survive winter? Learn tips for planting fall garden mums to help them return next spring.

The Cold, Hard Facts on Protecting Potted Plants

Get tips for helping your potted plants survive winter.

Tips for Watering Lawns and Gardens

Without adequate water, plants will suffer and eventually die. Supplies can run short as rapidly growing plants draw up moisture from the soil. It's important to know what to water and how.

How to Plant a Cactus Container Garden

Yee-haw! Turn a container into a desert landscape by filling it with prickly cacti and other succulent plants.

How to Plant a Cactus Container Garden

Yee-haw! Turn a container into a desert landscape by filling it with prickly cacti and other succulent plants. 

How to Plant an Herb Container Garden

Herbs have been grown all over the world for centuries for their flavor and healthful benefits. Learn how to plant an herb container garden.

How to Plant Perennial Flowers & Plants

Perennials are the mainstay of the traditional flower garden. When planted correctly, they are long-lived.