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Scripps Networks Interactive Comes Out On Top Again With Three #1 Nielson/Netratings Rankings for March 2006


New broadband channel, HGTV BathDesign, to be introduced next week at the Kitchen/Bath Industry Show


KNOXVILLE, Tenn. – (APRIL 17, 2006) – With more than 13.3 million unique visitors and more than 334 million page views, the Scripps Networks Web sites topped Nielsen//NetRatings' Home and Fashion category for the month of March. According to the latest Nielsen//NetRatings data, the combined Scripps Networks Web sites — HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACtv.com and HGTVPro.com — have now delivered three months of chart topping traffic in 2006.

"Not only were our combined sites the top ranker in Home and Fashion for March, HGTV.com and DIYnetwork.com ranked as the No. 1 and No. 2 online content destinations respectively in Nielsen//NetRatings' Home and Garden sub-category and FoodNetwork.com was the No. 1 site in the Food and Cooking sub-category," said Ron Feinbaum, senior vice president and general manager for Scripps Networks Interactive.

Also according to the latest Nielsen/NetRatings, FoodNetwork.com had more than seven million unique visitors for the month, a growth of more than 700,000 unique visitors compared to March '05. "FoodNetwork.com is innovating the ways we provide for our users to interact with the brand," said Beth Higbee, senior vice president of FoodNetwork.com, FineLiving.com and GACtv.com. "On April 16 we will begin internet and mobile voting to determine the winner of the second installment of 'The Next Food Network Star,' and later this month we will also be launching a new interactive 'Tasty Travels' tool to allow viewers of the on-air show to explore the world with Rachael Ray online."
In the first three months after its launch, HGTV KitchenDesign, Scripps Networks first broadband channel, is delivering an average of more than one million video views per month according to Omniture statistics. According to Feinbaum, "Scripps Networks will build on that success with our newest broadband channel, HGTV BathDesign, which will be introduced next week at the Kitchen/Bath Industry Show and then launched May 1. The two channels combined will be the deepest, richest resource of kitchen and bath design on the Web with more than 500 broadband videos and tools which allow our users to interact with our brands in new and meaningful ways."
Scripps Networks is comprised of the lifestyle television brands Home & Garden Television, Food Network, DIY Network and FINE LIVING, as well as country music network Great American Country (GAC). Scripps is the leading developer of lifestyle-oriented content for television and the Internet, where on-air programming is complemented with online content. The Scripps Networks Interactive sites include HGTV.com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACTV.com and HGTVPro.com.

In addition, Scripps Networks is aggressively developing its emerging media platforms for broadband and video on demand. In April Scripps brought life to lifestyle programming in high definition with the launch of HGTV HD which will be followed closely by the launch of Food Network HD (Q2.) The Scripps Networks brands collectively are available in more than 145 countries on all seven continents. They are also distributed to 1,000 outlets on U.S. military bases and U.S. embassies around the world via the American Armed Forces Radio and Television Service.

Headquartered in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta and Nashville, Scripps Networks is owned by The E.W. Scripps Company (NYSE:SSP), a diverse media concern with interests in newspaper publishing, broadcast television, national television networks, interactive media, and television retailing. Scripps operates 21 daily newspapers, 10 broadcast TV stations, Scripps Howard News Service, United Media, Shop at Home and Shopzilla.com.

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