Color Matters to Jill Morton

We tap an expert on everything from creating color harmony to color symbolism and myths.

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Can you give us an example of how different cultures view colors in different ways?
Yes, color has a significant impact symbolically in different cultures. You can often see this in the color choice of outfits for brides. White would be an inappropriate color for a wedding in China, for instance. It is the color of mourning. If a bride chooses a white wedding gown, her parents would probably not allow her to get married.

In Celtic myths, the Green Man was the God of fertility. Because of that, the color green was a frequent choice for the bride's gown during medieval times.

In India, even in Christian weddings, while most brides wear white, it is usually relieved by at least a touch of some other color. If a married woman wears in unrelieved white in India, she is thought to be inviting widowhood and unhappiness.

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Your bedroom may be pretty in pink, like this inspired cheerful room designed by Steven Miller, but research shows that pink doesn’t have a calming effect in prisons or locker rooms.
Are there any apocryphal legends about color that you’d like to dispel?
The biggest one that I can think of is about pink. I’ve heard how people paint their rooms pink and expect a certain effect. Even different football coaches are painting the opposing team's locker room pink as a supposedly calming effect.

And it was reported in the 80s that the color pink was used in jail cells to calm down violent prisoners. That was only half the story. Initially the prisoners were calmed down but later returned to an even more violent state, so pink has no effect in that area.

Any color news you’d like to share?
One of the most interesting developments I’ve seen lately are the new light-emitting fluorescent dyes that can change their hue. There potential uses are quite interesting, according to the polymer scientists who developed the materials at Case Western Reserve University in Cleveland. Just think, when this technology is applied to fabrics, now you can change the lighting in the living room and your sofa will turn from red to green!

Mark McCauley, ASID, is a writer-designer in the Chicago area.

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