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Top 10 Home-Staging Dos

Mother-and-daughter real estate pros Donna and Shannon Freeman break down the best ways to stage a home to sell.

Real estate experts Donna and Shannon Freeman of Designed to Sell and Secrets That Sell.

Please Do:


  • Set your listing price by utilizing area comparables, not based upon what you need to buy that ostrich farm.

  • Put personal collections away someplace safe, like a bank vault in Zurich.

  • Invest in a fresh coat of paint and get 150 percent green back on your investment.

  • Disclose everything, especially the stuff you are tempted not to.

  • Fix all running toilets, or risk flushing profits down the drain.

  • Remember that "outside" is the new "inside." Show off all of your living spaces.

  • Visit model homes to see how neutrality and spaciousness are made to feel so inviting.

  • Grind a lemon in the garbage disposal – it smells great and it's such great exercise.

  • Display the kind of plants that aren't injection-molded and painted in a factory somewhere overseas.

  • Keep your day job. Hire an agent and assist them in doing what they do best.

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