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Designing a House to Sell

The Danons want to sell their home and move to the beach.

Yolanda and Dave Danon are beach bound, leaving their home of 18 years to retire to a city closer to their family and friends. But before they move there they must sell their house. The Designed to Sell team of experts is charged with helping them shore up a sale.

The first team member to see the house is real estate expert Donna Freeman, who is impressed with the exterior. The paint color is really nice and will appeal to a large number of buyers, she says.

What she sees on the inside isn't as favorable. The kitchen is droopy and dated, the master bedroom is too pink, and the small guest bathroom needs to be finished. The Danons began a makeover on it and never completed the task.


Those three areas are what designer Lisa LaPorta makes her focus. She lays out her three-step plan for taking this house from drab to fab:

Step 1: De-droop. Update unappealing and dated areas to dazzle house hunters.

Step 2: Balance the bold. Tone down and neutralize features to attract more buyers.

Step 3: Go the distance. Finish incomplete projects to make the home a winner on the market.

As usual, contractor Jim Collins and carpenter Brad Haviland are up to the challenge.


The Designed to Sell team has done it again. The house is a hit with the open-house visitors.

Cost breakdown:

lighting projects $701
bedding $349
furniture $546
paint and accessories $206
window treatments $75
shower door and towels $100

Total: $1,977

Products from The Coaster Company of America:

table, 7485
glass top, CB42RD
dining-room chairs, 7486
two bed tables, 7262
two lamps, 1799
bedroom chairs, 5637

Products from Lamps Plus:

two decorative pendant lights for kitchen, 88169
ceiling pendant light for bedroom, 20687

Products from The Home Depot:

recessed lighting cans and installation parts for kitchen, 046335810228, 662400130390 and 662400300359
bedroom chandelier, Burnished Chestnut, 478339
shower door, Sterling
can light in shower, 046335833388
cabinet handles in kitchen, Rustoleum's Brushed Nickel
paint for master bedroom, Behr's Classic Taupe
paint for bathroom, Ralph Lauren's Fairy Wren

Products from Lowe's:

window valance rods for kitchen and bathroom, 215644
paint for walls and cabinets in kitchen, Olympic's Toasted Almond
valance for bathroom, 25944 Waverly Ascot Country Life, black and white toile
curtain rod for bathroom, 215644
cabinet handles for bedroom Lowe's brand Inspiration Pulls, 15178

Products from The Linen Outlet:

window valances for kitchen, Westchester Burgundy, 822847
bedding for bedroom, Napoli duvet, 828610, Dupioni silk bedskirt, 821650
pillows for bedroom 823560, 823558 and 823557
shams, 828613 and 821646

Products from Expo Design Center:

shower curtain, Waverly toile tab top panel, black and white, 082327934466

Products from Target:

decorative throw, 067100068
decorative mirror for bedroom, 074110058
towel for bathroom, 064120242

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