Getting Closer to Family

Designed to Sell : Episode HDTS-403 -- More Projects »
PHOTO

Keeping things as neutral as possible is key when trying to sell a home, says real estate expert Donna Freeman. The purple trim and matching mailbox above may not appeal to the masses.
Renee and Jib Heintz have outgrown their two-bedroom starter home and are ready to move cross-country to be closer to family. But first they have to sell their current home--and the sooner, the better. They have enlisted the help of the Designed to Sell team to help them inflate their bottom line.

Real estate expert Donna Freeman is the first team member to provide her input. From the outside she thinks this house looks like a fixer-upper. She is immediately struck by the bright purple trim, drab front porch and lifeless flower beds. Inside, she is pleasantly surprised to find mostly minor problem areas.

Designer Lisa LaPorta arrives next and agrees with Freeman's assessment. She formulates a three-step plan to breathe new life into this place. The focus will be on the curb appeal, kitchen and bathroom.

Step 1: Finish the job. Tackle that wear and tear so the home doesn't feel like a fixer-upper.

Step 2: Find neutral ground. Tone down the home's color palette to gain widespread appeal.

Step 3: Stop traffic. Spruce up the curb appeal to catch buyers' attention.

Carpenters Steve Hanneman and Brooks Utley lend their helping hands to the project. See the results of all the hard work below.

Curb Appeal

Photo

Before: Though the plum trim on this house is fun and playful, it doesn't necessarily mean multiple offers and top dollar. Designer Lisa LaPorta says the landscaping is where the color should be.
Photo

After: Building the front porch structure and toning down the paint did wonders for the curb appeal of this house. Fresh green landscaping and accent pieces provide the finishing touches.
Also in this Episode