Seeking Top Profits

Designed to Sell : Episode HDTS-404 -- More Projects »
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The exterior of a home sets the tone for what is to come inside, says real estate expert Donna Freeman. This one needs some tweaking, including an awning update and landscaping makeover.
Lynda and Chris Doyle are ready to uproot--they love their neighborhood, but the hour-and a-half commute to work is a drag. Helping them prepare their digs for a top sale is the Designed to Sell team.

Real estate expert Donna Freeman begins her assessment with a look at the house exterior, noting that it could use some fine-tuning. The awning is dilapidated, the square bush looks out of date, and the front door is in shabby shape. The interior is not much better, she says. The overall look is too "hygienic," making it appear cold and uninviting.

Designer Lisa LaPorta is next on the scene to provide a three-step plan for whipping this house into shape--and fast. She wants to focus the group's efforts on sprucing up the curb appeal, living room and dining room.

Step 1: Tear it out. Remove unattractive elements that will turn buyers away.

Step 2: Break it down. Pare down cluttered areas that might get in the way of a sale.

Step 3: Build it up. Create features that are designed to boost visual interest in the home.

Carpenters Steve Hanneman and Brooks Utley sign on to help put LaPorta's changes into effect. See how they did below.

Curb Appeal

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This house's new winning facade is sure to grab buyers right when they pull up. The dated shrubs have been replaced with fresh flowers and greenery, and decorative hardware, plus a new light fixture make it look extra sharp.
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The new front door and its dramatic surround, including a dress plaque, give the home's entryway an elegance worth top dollar. More than half of the Designed to Sell team's $2,000 budget went toward replacing the rundown door.
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