Brooks Atwood's Design Portfolio

Brooks Atwood, a creative director and design professor, likes to push the envelope with his cutting-edge, modern style that he classifies as futuristic and avant-garde.

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Brooks Atwood

Brooks' New York-based design studio, POD Design, completed the branding and identity design for [HUS], a new concept store for all things Scandinavian. The design process included all aspects of the store's function for a total design experience that extended from the interiors to having the objects be virtually curated by the [HUS] team. The design was inspired by the rich history and vast beauty of the natural landscapes and cities that dot the Scandinavian peninsula. Every detail was reduced to its functional essence as a tribute to the legacy of Scandinavian design and as an approach to a display system that is focused on highlighting the individual objects.

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