Ten gifted contenders will compete for their own show on HGTV. Host and Mentor David Bromstad gives the Designers their first challenge: to create a vignette, or section of a room, that represents their personal style or brand. To make their space really distinctive, each Designer will have the opportunity to create their own original fabric and wallpaper. The challenge winner will have an item from his or her space adapted for sale on the popular website One King's Lane. Stress levels are high as the Designers race against time to showcase their POV's, and prove that they deserve to be the next HGTV Star. Genevieve Gorder and Vern Yip are joined on the Design Panel throughout the season by fellow HGTV host Sabrina Soto. At Evaluation, the winner of the challenge is declared, and the first Designer is sent home.
Alton, Bobby and Giada are back to mentor and judge who will become the next Food Network Star.