The Future of Hugh Hefner's Playboy Mansion

What's next for the iconic, 22,000-square-foot home?

Hugh Hefner's passing on September 27 at age 91 marks a new start for one of the world's most famous homes. Although the original Playboy Mansion was a 70-room, French-style estate in Hefner's native Chicago where the magazine was headquartered, Hefner later moved to Southern California where he bought the current Playboy Mansion in 1971 for $1.1 million. Built in 1927 in Holmby Hills near UCLA and the Los Angeles Country Club, it's one of America's most prestigious neighborhoods where celebrities like Humphrey Bogart, Bing Crosby, Walt Disney and Frank Sinatra once lived. The original owner was the son of The Broadway department store founder, Arthur Letts.

The entire Playboy party scene was much more than just the 22,000-square-foot mansion with a built-in pipe organ, wine cellar with a secret door and a bathhouse. Near the famous pool is the licensed zoo with Hefner's monkeys, flamingos, peacocks and a few real bunnies. Across the street from the mansion is Hefner's much-publicized six-acre party compound with rooms, called the "Bunny Hutch," an iconic grotto, a 70-person staff and a 24/7 kitchen that catered to his upside-down schedule. A tireless worker and marketing genius, Hefner was often comfortably ensconced in his silk pajamas inside the house during parties working on his next business move. The adjacent Bunny Hutch complex was put on the market in 2013 and sold for $17.25 million.

In early 2016, the Playboy Mansion was put on the market with the unusual requirement, granting Hefner a life estate; he would be allowed to live in the mansion for the remainder of his life. The asking price was $200 million, a record price for the U.S. It sold in late 2016 to his next-door neighbor, 34-year-old investment heir Daren Metropoulos who was fine with Hefner sticking around. The sale price was $100 million, a big discount but still a record sale price for an L.A. home. Metropoulos is from the family that has resurrected some of America's most famous brand names including Pabst Blue Ribbon Beer, Hostess Twinkies and Chef Boyardee.

Since Hefner's widow, Crystal Hefner, is living in a $5 million contemporary villa in the Hollywood Hills that he purchased in 2013, the value of the Playboy Mansion will probably increase, but Metropoulos apparently plans to keep the entire 7.3-acre complex. Since purchasing the home, Metropoulos has said that he plans to combine it with his home next door that he purchased for $18 million in 2009 from Hefner's ex-wife, Kimberley Conrad. Although the interior of the mansion will have to be stripped and undergo a total restoration, Metropoulos has indicated that the Playboy Mansion exterior will remain intact.

Keep Reading

Next Up

Move Like a Celebrity

California company offers luxury packages for a stress-free move

How Foreclosure Affects Your Future

Consequences of missed mortgage payments, short sales and foreclosure that all homeowners need to understand.

Preparing Children for a Move

These 10 tips will help kids make a smooth transition to a new home.

Sell Your Home by Promoting it as Pet-Friendly

A house that Fido and Fluffy love could fetch your asking price.

At Home With Beth Grant

The actress gives us a look inside her charming California cottage.

At Home With Duane and Devi Brown

The couple – he an NFL star and she a radio/television personality – gave us a tour of their newly renovated Texas home, which reflects their careers, travels and love.

5 Facts About Mindy's Apartment on The Mindy Project

In real life, her one-bedroom brownstone apartment would be worth $2.5 million.

At Home With Fashion Designer Galina Sobolev

The fashion guru – whose dresses have been worn by Eva Longoria, Katie Couric and other stars – gives us a tour of her luxe Los Angeles residence.

Big Brother: Inside the Colorful, Contemporary Season 16 House

This season’s “Urban Treehouse” features a contemporary design with inspiration from the elements. (You don’t want to miss the “fire bedroom” or the “water bathroom.”) Production designer Scott Storey shares his insight behind the season 16 home.

At Home With Orlando Jones

The Sleepy Hollow star tells us about his favorite rooms in his beautiful North Carolina home.

On TV

House Hunters

12pm | 11c

House Hunters

12:30pm | 11:30c

House Hunters

1pm | 12c

House Hunters

1:30pm | 12:30c

House Hunters

2:30pm | 1:30c

House Hunters

3:30pm | 2:30c

House Hunters

4:30pm | 3:30c

House Hunters

5:30pm | 4:30c

House Hunters

6:30pm | 5:30c

House Hunters

7:30pm | 6:30c
On Tonight
On Tonight

Fixer Upper

8pm | 7c

Fixer Upper

9pm | 8c

Log Cabin Living

11:30pm | 10:30c

Fixer Upper

12am | 11c

Log Cabin Living

2:30am | 1:30c

Fixer Upper

3am | 2c

Shop This Look

Found a living space you love in HGTV's Photo Library? Get the look in your own home with products from Wayfair.

Follow Us Everywhere

Join the party! Don't miss HGTV in your favorite social media feeds.