Creative Designer Elizabeth Moore
With some wacky new products (think chairs gone wild) and a nose for what's the next big trend (think red on red), Elizabeth Moore is a designer to watch.
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What is Froote?
My company is all about feeling good, living the sweet life. That passion. So Froote celebrates the sweet life with the creation of objects that bring joy and beauty into your world.
What does every well-designed home need?
There has to be a cohesive dialogue between the colors and the architecture of the space, as well as between the size and functionality of the furniture and designated areas. It has to say, "This is this area, that is that area." There needs to be a relationship, whether it's harmony or contrast.
Of course, you want to have comfort and wow appeal. A space should reflect the needs of what that person does in his or her life.
Every house needs an aspect of water. I believe in feng shui and that there's something very soothing about water; I think it represents the subconscious, a very powerful conductor. You can add water simply with tabletop fountains or fish tanks.
Do you have advice for dealing with a designer?
I think you need to view a designer as more than a once-a-year consultant. You need design maintenance, the same way you need a gardener to help you maintain a landscape design. Your needs change, things change and shift. So even if you've made good design choices that have longevity, we may be able to help you improve upon them.
Where can homeowners find design inspiration?
Anywhere. Really, anywhere. Go into your kitchen or closet and bring out something you love. And then think about whatever it is — say, a teacup — and ask yourself why do you love it, what's its purpose? You have to have that dialogue. Remember that anything is inspirational. Look around you, at design books, and inside and outside your home.
Do you have a "signature" style?
My sensibilities definitely lean more toward modern, concept-driven design, but I like to mix some old with the new. My reputation is to have a daringness to play with color — that's the painter in me coming out. I tell clients about an idea or color choice and they're like, "Whoa!" Then when they see the end result, they're happy. I've never had a bad experience; it's always joyful in the end. I'm able to take something that's used and transform it. That's not to say that I don't like new. I just got new all-white office furniture that I love; I like clean lines. But if something is impersonal, it's missing something.
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