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Audience Profile

Girl with Laptop
#1 Online Content Destination in the Home and Garden Category for January and February 2010

Site Metrics

  • 6.0 million unique visitors
  • 203.8 million monthly page views
  • 4.8 sessions per person
  • 2.1 million HGTV Ideas newsletter subscribers
  • 14:35 average minutes per person
  • 31 pages per person
Source: Nielson Online RDD//Online Panel, monthly average 1Q 2010

From television viewer to online user to consumer and back again. That is the powerful HGTV.com circle that brings a pre-qualified audience face-to-face with the advertiser.

More than just a design resource, HGTV.com is an integral component of the HGTV brand promise. It sparks creativity in viewers' homes and self-empowerment in their lives, linking them to all of HGTV's outstanding brand touchpoints.

Audience Insights

  • Median Age 48
  • Median HH Income $70,907
  • 60% own a residence
  • 67% of users agree that HGTV.com is a way to learn about new products
  • 61% of users agree that they get valuable information from HGTV.com
  • 54% of users agree HGTV.com gets them to try new things
  • 56% of users agree that HGTV.com inspires them in their own lives
  • 12% frequently provide advice about home decorating/interior design/home improvement
Source: @Plan Rel 1 2010, Experian Simmons Spring 2009 Multi-Media Engagement Study, Filter A25-54

SN Digital

A division of Scripps Networks, SN Digital is a diversified multi-platform programmer that delights millions daily with award-winning content in the home, food and living categories. SN Digital sites are powered by engaging content, interactive tools and social spaces that take fans of Scripps Networks cable brands further into the story and offer online users information and inspiration to fuel their passions. SN Digital also distributes content to mobile and online partners, providing lifestyle solutions virtually anywhere, anytime.